Everything about What Is A Secondary Dimension In Google Analytics

Top Guidelines Of What Is A Secondary Dimension In Google Analytics

If this does not appear clear, here are some examples: A purchase happens on a site. Its measurements can be (however are not limited to): Transaction ID Coupon code Most recent website traffic resource, and so on. A user logs in to a web site, and we send out the occasion login to Google Analytics. That event's customized measurements could be: Login approach Customer ID, etc.


Despite the fact that there are lots of measurements in Google Analytics, they can not cover all the feasible scenarios. Thus personalized dimensions are needed. Things like Web page URL are global and relate to numerous situations, yet what happens if your organization sells online training courses (like I do)? In Google Analytics, you will certainly not discover any dimensions related especially to on-line training courses.


Enter Personalized Dimensions. In this blog site article, I will not dive deeper right into custom-made measurements in Universal Analytics.




The scope specifies to which occasions the measurement will use. In Universal Analytics, there were four scopes: User-scoped custom-made measurements are applied to all the hits of an individual (hit is an occasion, pageview, and so on). For instance, if you send out Customer ID as a custom dimension, it will certainly be related to all the hits of that particular session AND to all the future hits sent out by that customer (as long as the GA cookie stays the same).

Some Of What Is A Secondary Dimension In Google Analytics

You can send out the session ID custom-made measurement, and also even if you send it with the last event of the session, all the previous events (of the same session) will certainly obtain the value. This is performed in the backend of Google Analytics. dimension uses only to that certain event/hit (with which the measurement was sent)


That dimension will be used just to the "test started" event. Product-scoped customized measurement uses just to a certain product (that is tracked with Enhanced Ecommerce performance). Even if you send out multiple products with the very same deal, each item might have various values in their product-scoped customized measurements, e. g.


Why am I telling you this? Because some things have transformed in Google Analytics 4. In Google Analytics 4, the session range is no more readily available (at least in customized measurements). Google stated they would certainly include session-scope in the future to GA4. If you desire to use a dimension to all the occasions of a certain session, you have to send out that dimension with every occasion (that can be done on the code degree (gtag) or in GTM).

What Is A Secondary Dimension In Google Analytics Things To Know Before You Get This

It can be in a cookie, data layer, or elsewhere. From now on, personalized measurements are either hit-scoped or user-scoped (formerly recognized as User Qualities). User-scoped personalized dimensions in GA4 work likewise to the user-scoped measurements in Universal Analytics but with some distinctions: In Universal Analytics, a user-scoped personalized dimension (collection in the middle of the customer session) was related to EVERY event of the exact same session (even if some occasion occurred prior to the dimension was set).


Also though you can send Full Article out custom-made item information to GA4, at the minute, there is no method to see it in records correctly. (let me understand). At some point in the past, Google stated that session-scoped customized measurements in GA4 would certainly be available also.


However when it concerns custom measurements, this scope is still not readily available. As well as currently, let's transfer to the you can try here 2nd part of this post, where I will certainly show you how to set up custom measurements and where to discover them in Google Analytics 4 reports. Allow me begin with a general introduction of the process, as well as after that we'll take a look at an example.




You can simply send out the event name, say, "joined_waiting_list" as well as after that consist of the criterion "course_name".

The Only Guide for What Is A Secondary Dimension In Google Analytics

In that instance, you will require to: Register a criterion as a personalized definition over at this website Begin sending out customized criteria with the events you want The order DOES NOT issue here. You need to do that quite a lot at the exact same time. If you begin sending out the criterion to Google Analytics 4 and only register it as a personalized dimension, claim, one week later on, your records will be missing that a person week of data (since the registration of a custom-made measurement is not retroactive).


Every time a site visitor clicks on a food selection thing, I will certainly send an event and 2 additional specifications (that I will certainly later register as custom dimensions), menu_item_url, and also menu_item_name.: Food selection web link click tracking trigger conditions differ on the majority of websites (as a result of various click classes, IDs, etc). Try to do your finest to use this instance.


Go to Google Tag Supervisor > Sets Off > New > Just Hyperlinks. By developing this trigger, we will certainly enable the link-tracking capability in Google Tag Manager.


Go to your site as well as click any of the menu links. Click the very first Web link, Click event and go to the Variables tab of the sneak peek mode.